In the quarter, Groupon’s travel revenue grew 34.8% to $49.1 million.įor all of its offerings in aggregate, including goods, local and travel, Groupon states that about half of its transactions take place through mobile devices. Travel represented about 6% of Groupon’s total revenue in the third quarter of 2014. “The travel experience in the main Groupon app does not change.” “By launching a standalone experience, we can add new features much quicker and build a more dedicated and focused experience just for travelers as evidenced by the new search features,” says Nicholas Halliwell, a Groupon spokesperson. The travel offerings in both the Getaways and Groupon apps offer flash sales, hotels in destinations around the world and mobile-exclusive deals. The new Getaways app is similar to the existing travel offering in the Groupon app, although the Getaways app enables users to search by trip theme and deals under $99, and also has a map-search capability for hotels within a 30-mile radius. Discover the best gift ideas with Groupon: check out great deals for Black Friday, Gifts for Him, Gifts for Her, Gifts for Couples, Birthday Gifts, Gifts for Mothers and Affordable Gifts. Buy easy-to-book deals for hotels and attractions or Christmas Market trips with Groupon.
Groupon realized that travelers are more likely to use a travel-specific app than a general-purpose app that includes travel so the company launched a standalone travel app, available to iPhone and Android users in the U.S. Find great travel package deals for the 2022/2023 season.
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